Date
22 November 2023
Time
11:00 – 12:00 CET
Location
Free Event, Online
Language
Italian / English
In partnership with
Sponsor
About the event
CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate these new tools and to answer to the continuous growth challenges that are brought about by the market.
AI, personalization, and care for customer data are the themes that are currently at the center of every marketer’s activities. This is even more true in light of the progressive deprecation of third-party cookies.
During this event, we will explore the role of CDPs in the aforementioned scenario, how they support the construction of data architectures that are focused on customer data and data activation, and how CDPs can be key to enabling AI and ML projects that support strategic as well as operational decision making.
David Raab
CDP Insitute
Founder & CEO
Giovanni Lorenzoni
CDP Institute Italy
Representative
Andrea Bedeschi
BitBang
Program Manager, Customer Analytics
Roberto Ranaldi
Adobe
Senior Consultant, Adobe Solutions Consulting
Ulisse Sarmiento
Tealium
Regional Vice President, Solution Consulting
