The Official Launch of the CDP Institute Italy
Consumers expectations in 2023 are higher than ever: personalization and privacy are a must. Could a Customer Data Platform help businesses be up to the task?
Customer data are every business’s most valuable asset: we need one place to store it, curate it, and action it. Customer Data Platforms are on the rise as a technological answer to this need.
CDP experts from across the field are coming together at the first CDP Institute Italy Chapter Event to share their experiences and help you find out: is a CDP the solution to your business needs? How can it be used alongside your company’s existing technology stack? Can it help you to assemble customer profiles and orchestrate customer interactions?
With use cases, success stories, vendors, networking opportunities, and a keynote speech from David Raab, who first named the CDP category in 2013 and founded the CDP Institute, this event is not to be missed!
What you'll learn
- What are CDP’s?
- Why do businesses need them?
- Best of Breed
- Use Cases
- Success Stories
Is this event for you?
This event is intended for high-level decision-makers including CDO, CIO, CTO, CMO, VP Marketing, Marketing Ops, Head of Customer Services, CX, Customer Acquisition, Head of Innovation ect.
- Complete and centralized customer view
- Dynamic updating of customer profiles
- Improved ROI and savings on analysis costs
- Accessibility and integration with external systems
- Ease of use and independence from IT or vendors
- Personalization of the customer experience