Customer Data Platform: build it, buy it or compose it? - BitBang

21 November 2023

Customer Data Platform: build it, buy it or compose it?

The Customer Data Platform Institute introduces a course to explore three different methods through which a company can decide to adopt a CDP.

Read More
The customer in power: how and why to be customer obsessed - BitBang

20 June 2023

The customer in power: how and why to be customer obsessed

How can you put Customer Obsession into practice? Data is certainly a good starting point. Read the article, download the checklist and watch the video.

Read More
BitBang and CDP Institute Announce the Creation of the Italy Chapter of the CDP Institute - BitBang

11 July 2022

BitBang and CDP Institute Announce the Creation of the Italy Chapter of the CDP Institute

BitBang is thrilled to announce the opening of the Italy Chapter of the Customer Data Platform Institute. The…

Read More
3 Challenges and Solutions of Customer Data Activation - BitBang

18 March 2022

3 Challenges and Solutions of Customer Data Activation

Collecting data is easy. Activating that data, on the other hand, is hard. “For most companies, the problem…

Read More
Using CDP & Journey Orchestration to enhance customer strategy - BitBang

10 January 2022

Using CDP & Journey Orchestration to enhance customer strategy

Customer Data Platforms (CDPs) have taken over the marketing landscape over the past decade. According to G2, there…

Read More
The 5 Biggest Benefits of Customer Data Platforms - BitBang

15 October 2021

The 5 Biggest Benefits of Customer Data Platforms

Customer data platforms (CDPs) are growing in importance for a reason. According to Aberdeen, 91% of companies will…

Read More